The result left the countenance of my volunteer frozen and debonair. I then added a background and painted a mask over the video so that the only motion was rising smoke. Of those 150 seconds of green screen backed video, I trimmed it down to just 5 seconds. For this project, I captured 2.5 minutes of video of my friend enjoying a tobacco pipe. The design process can be described using the image I created below. What remains is a still photo with subtle movement. The designer paints a masking technique to select the portions of the canvas he or she wishes to animate. Traditional animated GIFs display a sequence of frames in a loop, much like a short video.Īs an art form, cinemagraphs are different. Not to be confused, cinemagraphs can be in a GIF format, but they’re designed much differently. animated GIFsĬinemagraphs are often posted and shared online as animated GIFs. In fact, among a series of still photos, Jeep used cinemagraphs in its Super Bowl 50 “Portraits” commercial, adding motion, texture, and character. An intuitive interface enables swift navigation amongst a. With its unique 'live-masking' technology, artists can preview their living images in real time and output HD (1080) and UHD (4k) quality hybrid photographs. Many global businesses use cinemagraphs in their marketing campaigns for just this reason. Cinemagraph Pro is the only professional tool specifically designed for the creation of living photos. As a medium, it’s gaining momentum and has frequently been credited as being a dominating design trend for 2016. “Cinemagraphs are in many ways the latest evolution of the animated GIF.”Ī cinemagraph is an effective way to tell a story through an image that incorporates a bit of looped motion.
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